Mayo Clinic Care Network

The Ask: 

Create a guide showcasing partnership opportunities for hospital systems, translating complex, technical content into an engaging, accessible format. Hospital partners had to understand program benefits, compliance requirements, and available tools — all while ensuring consistency across the Mayo Clinic brand and its sub-brands included in the guide.

As designer, I led the visual translation of complex content into a usable guide:

• Partnered with the copywriter to structure heavy technical content into accessible, actionable sections.

• Sourced photography and designed layouts that aligned with Mayo Clinic’s brand and enhanced readability.

• Created visual systems that highlighted key program benefits, ensuring hospital partners could quickly identify opportunities.

• Ensured the guide could be used as a reference across the growing Care Network, maintaining consistency in messaging and visual identity.

The Results: 

• The guide launched in Spring 2023, supporting 45 hospital systems in the network at the time

• Improved access to expert care (virtual second opinions, clinical resources) for hundreds of thousands of patients

• Contributed to consistent branding and messaging across the growing network