CVS Pharmacy In-Store Advertising
At CVS Media Exchange, I support the in-store advertising ecosystem—from defining creative best practices and ad specifications to designing scalable creative that drive measurable retail results.
My Responsibilities Include:
Authoring in-store ad specs and creative guidelines to be used across 2.5M+ digital and physical promotional signage placements at more than 7,400 store locations.
Defining best practices for product visibility, messaging hierarchy, and compliance.
Collaborating with CVS enterprise teams to establish ad placement options and creative for alpha and beta testing.
Partnering with sales and product teams to support advertiser adoption.
Reviewing and approving third-party shelf talker and hand sanitizer kiosk creatives.
Designing and art directing in-store creative executions for Trendcaps (digital endcaps), Waiting Area Screens, Front Entrance Screens, and POS screens.
Results:
Successful product launches for 3 advertisement placements with 2 additional placements in the testing phase.
61% new brand buyers for premium beverage brand by inspiring impulse purchases with Trendcaps.
$10+ ROAS and 59% new brand buyers for two leading skincare brands maximizing reach as seasonal demand peaked with Waiting Area Screens.
From Guidance to Execution:
To ensure consistency and performance at scale, I developed clear ad specs and best-practice guidance for in-store ad placements and applied those principles directly to advertiser creative.
Digital Trendcaps
Waiting Area Screens
