CVS In-Store Advertising

At CVS Media Exchange, I support the in-store advertising ecosystem—from defining creative best practices and ad specifications to designing scalable creative that drive measurable retail results.

My Responsibilities Include:

  • Authoring in-store ad specs and creative guidelines to be used across 9,000+ CVS locations

  • Defining best practices for product visibility, messaging hierarchy, and compliance

  • Partnering with sales and product teams to support advertiser adoption

  • Designing and art directing in-store creative executions, including Trendcaps

Results:

  • 61% new brand buyers for premium beverage brand by inspiring impulse purchases with Trendcaps

  • $10+ ROAS and 59% new brand buyers for two leading skincare brands maximizing reach as seasonal demand peaked with Waiting Area Screens

From Guidance to Execution:

To ensure consistency and performance at scale, I developed best-practice guidance for in-store ad placements and applied those principles directly to advertiser creative.