CVS In-Store Advertising

At CVS Media Exchange, I support the in-store advertising ecosystem—from defining creative best practices and ad specifications to designing scalable creative that drive measurable retail results.

My Responsibilities Include:

  • Authoring in-store ad specs and creative guidelines used across 9,000+ CVS locations

  • Defining best practices for product visibility, messaging hierarchy, and compliance

  • Partnering with sales and product teams to support advertiser adoption

  • Designing and art directing in-store creative executions, including Trendcaps

Results:

  • $2.2M in attributed sales from Trendcaps in Q1 2025

  • 49% new-to-brand buyers in Q1 2025

  • $500K in ad spend generated within 3 weeks of launching the Best Practices Guide

From Guidance to Execution:

To ensure consistency and performance at scale, I developed best-practice guidance for in-store ad placements and applied those principles directly to advertiser creative.