CVS Photo

I lead digital creative for brands running paid media at CVS, directing and designing scalable assets that drive engagement and measurable retail results.

The Ask: 

Develop quarterly digital campaign for CVS Photo focused on sales and customer retention during various seasons in retail. Each CVS Photo campaign runs 10-12 weeks with weekly rotating promotions and offers.

I art directed and oversaw the production of 120+ digital assets per quarter, ensuring they were on-brand and scalable across channels:

  • Directed designers and collaborated with copywriters to produce banners and social assets that communicated rotating offers clearly.

  • Ensured campaign creative aligned with CVS Photo branding and broader CVS initiatives, maintaining consistency across all placements.

  • Iterated on assets based on stakeholder feedback to maximize engagement and sales outcomes.

The Results: 

  • Since July 2024, successfully managed the production of 120+ assets per quarter, maintaining speed, consistency, and quality across weekly rotations.

  • Delivered 42 million impressions and $3.7M in attributable sales in Q2 2025 highlighting Moms, Dads, and Graduation season.

Week 1, Creative for Mother’s Day

Week 5, Creative for Father’s Day

Week 7, Creative for Graduations