CVS Moms, Dads, and Grads

I lead digital creative for brands running seasonal campaigns at CVS, designing scalable assets that drive engagement and measurable retail results.

The Ask: 

Develop a 360 digital campaign for CVS Photo focused on sales and customer retention during the Moms, Dads, & Grads season. The campaign duration was ten weeks with weekly rotating promotions and offers, while ensuring cohesive branding across all digital banners and social assets.

I art directed and oversaw the production of 120+ digital assets, ensuring they were on-brand and scalable:

  • Directed designers and collaborated with copywriters to produce banners and social assets that communicated rotating offers clearly.

  • Ensured campaign creative aligned with CVS Photo branding and broader CVS initiatives, maintaining consistency across all placements.

  • Iterated on assets based on stakeholder feedback to maximize engagement and sales outcomes.

The Results: 

  • Delivered 42 million impressions and $3.7M in attributable sales over the ten-week campaign.

  • Successfully managed the production of 120+ assets, maintaining speed, consistency, and quality across multiple rotations.

Week 1, Creative for Mother’s Day

Week 5, Creative for Father’s Day

Week 7, Creative for Graduations