CVS Sanofi Flu

The Ask: 

Create a 360 digital flu shot campaign awareness campaign for Sanofi. It ran for 16 weeks, with three different versions of copy. I art directed digital banners, in-store waiting area and self check out screens, and social assets, and supported production of the assets created for the campaign.

The Results: 

The campaign delivered 80 million impressions and $10+ million in attributable sales.