CVS Holiday

I lead digital creative for brands running seasonal campaigns at CVS, designing scalable assets that drive engagement and measurable retail results.

The Ask: 

Develop a digital tentpole campaign with CVS Media Exchange focused on promotional offers and basket building during the Holiday season. The campaign duration was ten weeks with weekly rotating promotions and offers, while ensuring cohesive branding across all digital banners and social assets.

I art directed and oversaw production ensuring they were on-brand:

  • Directed designers and collaborated with copywriters to produce banners and social assets that communicated rotating offers clearly.

  • Ensured campaign creative aligned with broader CVS initiatives, maintaining consistency across all placements.

The Results: 

  • up to $28 campaign ROAS

  • up to 5.6% campaign sales lift

  • 40% new-to-brand buyer rate