CVS In-Store Best Practices Guide

The Ask: 

Create a Best Practices Guide for in-store ad placements balancing best practices with key insights. As the in-store product subject matter expert, I provided creative direction for the guide, collaborated with the copywriter to craft copy that aligns with the ad products, and designed creative examples for each product.

The Results: 

The guide launched and within 3 weeks we had five brands buy in-store products generating $500K in ad spend.